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Amazon is joining its rival retailers in beefing up its free shipping program just ahead of the holiday shopping blitz. Walmart said it's adding millions more items to its free two-day shipping program, but kept its $35 minimum.

Amazon's shipping costs have grown rapidly in recent quarters.

Furthermore, Amazon has declared "this year there will be even more prize giveaways, workshops, VIP experiences and product sampling, offering something for all the family".

Prime members, who are already entitled to free two-day shipping, will also receive a new perk: More than 3 million items will be available for same-day delivery during the holiday season.

Amazon did not announce a cutoff date for the promotion, but said that free shipping will be available for all orders arriving in time for Christmas.

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Amazon Prime members still get unlimited free 2-day shipping on everything.

Shares of Walmart and Target rose about 1 percent each on Monday. "That's what today's price action tells you".

The tool will be present in the Amazon app and will allow customers to place "selected products" in their home before they make a transaction using augmented reality technology.

And Prime members will be able to take advantage of Prime Wardrobe which is essentially a try before you buy service from the retail giant.

Amazon is now courting those outside the club, hoping its brand and wider selection will set it apart. Target dropped its minimum purchase amount last week, offering free two-day shipping on hundreds of thousands of items until December 22. Target, however, promises to deliver the items more quickly. Check out Amazon's Early Black Friday deals, and get inspired with Amazon Holiday gift guides. According to the Seattle company's latest annual filing, shipping costs almost doubled from 2015 to 2017, reaching $21.7 billion.