Baker Mayfield showed them how.
Mayfield led four scoring drives and finished the game connecting on 17 of 23 passes for 201 yards.
Darnold had one last chance, but was intercepted by Terrence Mitchell with 11 seconds left.
Fans finally got to partake of the free beer in Bud Light fridges that were unlocked around town to celebrate the triumph. It's no coincidence that first win was also the first time Mayfield saw the field.More news: Orrin Hatch, other politicians react to allegations against Bret Kavanaugh
He went 4 of 14 for 19 yards, taking three sacks and an intentional-grounding penalty as the Browns punted on their first six possessions.
The Cleveland Browns won a game Thursday night.
While Cleveland is undoubtedly enjoying the victory, Jackson will soon have to answer a tough question - ride Mayfield, or go back to Taylor when he recovers.
Mayfield, who was the top overall pick in the National Football League entry draft, came into the game late in the first half to replace injured starter Tyrod Taylor. Taylor struggled getting to his feet after being dragged down by linebacker Avery Williamson, but he had absorbed several hard blows before that - and had been ineffective.
With Cleveland's crowd roaring, Mayfield completed a 14-yard pass to Jarvis Landry on his first pass as a pro and then found tight end David Njoku for 17 yards. In his one main drive of the half, he helped lead a two-minute drill to a field goal (Yes, the Browns made a field goal!).