CNET is providing the coverage of the event where Apple is expected or speculated to announce the iPhone XS and the iPhone XR, as well as Apple Watch Series 4 and possibly new iPad Pros. Many analysts have suggested that the XR will start at around £700 while the XS and XS Max will cost anywhere between £999-£1,200.
The handset very much looks like an upgraded iPhone X, sporting a stainless steel design and 5.8-inch and 6.5-inch Super Retina OLED displays, the latter of which is the biggest to ever be on an iPhone. It offers an hour and a half more battery life than the iPhone 8 Plus and features haptic touch and Face ID.
The phones are equipped with faster processors and better memory capacities than ever before, relying on Apple's new A12 Bionic chip. Apple really came out of left field with the iPhone Xr this year, and there's no way Google was able to fully anticipate that, let alone have time to react to it in the product portfolio. Deliveries and in-store availability will begin on October 19, and in stores on October 26. Expectations for Apple's lineup have been fueled by reports from Apple analyst Ming-Chi Kuo, who is based in Taiwan, where numerous contracts manufacture that also make Apple products are based.
Samsung remained the top vendor in the three-month period but posted an 8 per cent decline to 73 million shipments, while Apple fell to third, shipping 41 million iPhones with tepid year-on-year growth of one per cent. The new iPhone Xr represents an entirely new direction for the iPhone lineup, and one that poses a serious threat to "flagship" tier Android phones that lurk anywhere above its $749 MSRP.
The flying elephant of the new lot is the iPhone Xs Max, which sounds like it could be a new flavor of Mountain Dew, or perhaps an extreme sport.
The iPhone X also got rid of the home button to make room for more screen and introduced facial-recognition technology to unlock the device.
The new Apple Watch has a 30 percent bigger display than its predecessor.More news: Dallas Officer Amber Guyger Arrested For Fatally Shooting Botham Jean
The largest iPhone to date - iPhone Xs Max with a 16.5-centimetre OLED screen also made its grand debut.
Just open your browser and head to apple.com or click on the link below-in the past it required using an Apple product, but now they've opened it up to any modern browser.
The new phones will include a 12MP wide-angle camera, while the front camera is now a 7 MP. The Apple Watch heart monitor will now do long-term cardiac monitoring, warning when your heart beats irregularly.
The XR is only a single lens camera system, but has a wide angle like those found on iPhone X.
Similarly, Apple's 512 GB configuration should reassure those with deep enough pockets that they'll have all the room for 4K media and more that they might gather over the lifespan of the device.
With six colors to choose from, the iPhone Xr is easily the most visually interesting iPhone in years.
But it won't just be iPhones, as the fourth series of the popular Apple Watch is also set to be unveiled at the September 12 keynote.