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While Fire devices and smart TVs can respond to your voice commands for playing certain content on the TV, the ability to orchestrate all the controls on the TV by voice, not to mention other devices around your entertainment system and the smart home, is where the Cube hopes to makes a mark.

Voice responses from Alexa get enhanced with visuals and optimized for visibility across the room with the Echo Show.

The Fire TV Cube has dual-band Wi-Fi built in but also comes with an Ethernet adapter for a wired internet connection. This is a better deal on the Echo Show than Amazon offered on Prime Day past year.

The device sports eight microphones for far-field voice recognition, so you'll get a great experience in just about any room. And, like the Polk Alexa-enabled Command Bar (which is a soundbar that also has a light ring), the buttons on the top also copy those found on an Echo. It appears that this product is the replacement for the high-end Fire TV that Amazon released back in 2015 and last year's Fire TV Stick. All you have to do is ask.

It is another Alexa device but have different set of features and use. Even with the TV off, simply say "Alexa, play Billions on SHOWTIME" and Fire TV Cube powers on your TV and starts playback right where you left off. Another plus: since it's created to hook up to a TV, users can easily control and view smart camera feeds.

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The Cube, which is available for purchase starting June 21, will cost $119.99.

Amazon is expanding its lineup of Fire TV products today with the Fire TV Cube.

Interestingly enough, the Fire TV Cube has some brand new competition on the audio side of things in Sonos' slick and smart new soundbar, the Sonos Beam.

According to Amazon, Cube is compatible with set-top boxes from top providers such as Comcast, Dish, and DirecTV, covering more than 90% of households with a cable or satellite subscription. Amazon Prime members that pre-order the device on June 7 or June 8 will pay $89, giving them a $30 discount.

There are variety of common features between the Fire TV Cube and the Apple TV 4K, including 4K HDR video, digital assistant support, Dolby Atmos support, and HDMI CEC.