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"We're investing heavily in keeping our own platforms secure and working with campaigns, elections officials, journalists, and others to help ensure the security of the online platforms that they depend on".

To kick things off, Google will be verifying the identity of election advertisement buyers, including confirming they're either a lawful permanent resident or a U.S. citizen.

Policy changes being rolled out come as online ad "duopoly" Google and Facebook strive to avoid being used to spread misleading or divisive ads aimed at voters. We expect this will help more campaigns and officials who are often the targets of sophisticated phishing attacks.

Advertisers will also have to provide a government-issued ID and other key information. The Chocolate Factory, along with Twitter and Facebook, has taken heat for its role in helping both foreign and domestic political groups in the USA covertly spread dubious (some would say "fake") news sites with the aim of influencing election outcomes and swaying public opinion on key issues. Ads will have to clearly disclose who is paying for them, according to Walker.

Google is following in the footsteps of Facebook and Twitter by making changes to the ways that it handles political ads in the United States to avoid another Russian interference scandal.

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This information would remain public for a whopping four years after the ads initially run.

Facebook's plan to address the issue involves increasing transparency.

However, the new policy will cover ads that relate to candidates and not ads that related to specific political issues. The report will be joined by a searchable library of election ads, enabling anybody to see which ads have been purchased on Google and who paid for them.

On Friday, senior vice president Kent Walker published a blog post that outlined Google's new efforts, including verification of political ad buyers and transparency reports.

Google has branched outside the technology industry in order to protect election integrity. The updates at Facebook were "designed to prevent future abuse in elections", they explained.