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The commissioner's office said Thursday that it will continue "civil and criminal investigations and will seek to pursue individuals and directors as appropriate and necessary, even where companies may no longer be operating".

Cambridge Analytica successfully created a smokescreen over its real time operations that ranged from potentially manipulating US voters to help US President Donald Trump's campaign win the 2016 presidential election, establishing potential links to Russia-to hushing up the fact that several political parties in India have used its services. Facebook has said its own probe would continue. Facebook and Dr. Kogan had a close relationship, with Facebook sharing aggregate user data to feed into GSR models.

She said: "The ICO has been investigating the SCL Group and Cambridge Analytica as part of a wider investigation into the use of personal data and analytics by political campaigns, social media companies and others".

Meanwhile, British authorities today said that their investigation into the data breach scandal involving Cambridge Analytica will not be impacted with the shutdown of the political consulting firm.

Cambridge Analytica was created around 2013 initially with a focus on USA elections, with $15 million (roughly Rs. 100 crores) in backing from billionaire Republican donor Robert Mercer and a name chosen by future Trump White House adviser Steve Bannon, the New York Times reported. The elections division of Cambridge's British affiliate, SCL Group, will also shut down, the company said.

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Cambridge Analytica have been successfully controlling the minds of thousands of people - if not hundreds of thousands - since 2013.

The office also promised to "monitor closely any successor companies", meaning that the people behind Cambridge Analytica wouldn't be able to avoid scrutiny simply by incorporating under a new name.

The company said that its parent company, SCL Elections, would also be commencing bankruptcy proceedings. The report by TechCrunch questioned whether this was truly the end for Cambridge Analytica, or whether the firm is simply waiting for the media to lose interest and focus elsewhere. "The investigations into their work are vital", said the committee's chair Damian Collins. Trump's campaign denies having used CA's data. Initial funding for Cambridge Analytica came from Republican financier Robert Mercer, who invested at least $10 million in the company as it sought to help exclusively GOP candidates across a range of US congressional and state legislative elections beginning in 2014.

The company at the centre of Facebook Inc.'s recent privacy scandal is shutting down.

Adding to its headaches, Cambridge Analytica's since-suspended chief executive, Alexander Nix, was caught on tape by a United Kingdom news broadcaster suggesting that the firm could use bribes and sex workers to entrap politicians it had hoped to defeat.


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