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Huawei has toed the line between maintaining a strong domestic position while slowly upscaling its brand image in worldwide markets with dividends paying off as it beat the average global growth rate, reaching 13.8% year over year. Out of the 10 players in the market, Huawei saw a minor increase in shipment.

"Despite the well-reviewed Huawei P20 flagship not being released until April, the results are already showing".

Every year we see small changes being made in the smartphone space, a little bit better camera here, a slightly faster CPU there, bigger battery as well.

iTel's strategy of concentrating on the emerging markets in the Middle East, Africa and Asia is paying off as smartphone shipments grew over 200 percent in Q1 2018. Chinese smartphone maker Huawei is on the third spot with 39.3 million smartphones shipments with an 11.8 percent market share, an increase of 3.8 percent over Q1 2017.

The Smartphone maker Xiaomi will begin selling its smartphones in the United Kingdom under a partnership with Hutchinson's Three as "China's Apple" turns its attention to the west. If you have the Samsung Galaxy S8 for example, you might not want to upgrade to the S9. Currently, the South Korean tech giant has a 23.4 percent market share in the global smartphone market, which is a 2.4 percent decline compared to the same quarter of 2017. The share of the midrange and ultra-high-end devices improved substantially year over year. "In addition to the core features such as the screen clarity, camera quality and processor speed, consumers have chosen these premium devices for their wireless charging, expandable memory and waterproof capability".

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"There have been no signs of recovery since the market started to decline in Q4 past year", said Rushabh Doshi, Research Manager at Canalys.

Xiaomi also plans on shipping at least 100 million smartphones this year, and that is certainly an ambitious goal because the company did not sell close to the above-mentioned number back in 2017.

The leader in phones shipped is Samsung, followed by Apple. Google has achieved its highest ever quarterly sales share of 3.4%, up from 1.7% a year earlier, thanks to the success of its Pixel line. "While the iPhone X performed below industry expectations (see Canalys media alert), the company's revamped product portfolio has helped as it has largely reduced the risk of overreliance on one or two devices to generate sales".

Apple grew 32 percent YoY in China due to strong performance of its iPhone X. While the promotions were not aggressive for the iPhone X, except in operator channels, its demand remains healthy in the market.