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Zuckerberg didn't explain how he plans to prevent "hookups", but he did say that the dating service will be "opt-in" and "if you want you can make a dating profile". "What happened with Cambridge Analytica was a major breach of trust". We will be sure to cover Zuckerberg's second keynote address again tomorrow on the last day of the conference. If Facebook steps into dating in a big way it could have an impact on Match's ability to acquire new users, Mogharabi said.

He also reiterated the company's goals following its data hack scandal and role in Russian interference in the 2016 presidential election.

Facebook's other messaging tool is also getting a couple new features.

Although analysts said Facebook's initial foray would not likely be a threat to established dating sites - some of which are highly specialized to cater to specific groups - its heft and deep pockets makes it a concern over the long term to the smaller companies.

Zuckerberg said such coordinated operations and large numbers of fake accounts was something the company was "slow to recognise". We can do this without storing the information in a way that's associated with your account, and as always, we don't tell advertisers who you are.

In written evidence submitted to United Kingdom parliament last week, Facebook revealed it had found "certain billing and administrative connections" between Cambridge Analytica and AIQ, the data firm that helped Vote Leave in the run up to the Brexit referendum and spent $2m on Brexit-related ads. Koum clashed with Facebook over its approach to encryption and personal data, according to a Washington Post report.

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Facebook assures the dating profile won't be visible to your Facebook friends, nor will it show up in places like the News Feed. He did not specify when exactly the process will re-open.

Facebook's massive developer conference kicked off Tuesday, but the event's website lagged behind.

A Facebook dating service makes ideal sense; in fact, it's a wonder that it hasn't happened sooner. Facebook and the developers on its platform, he said, "have a responsibility to move forward.to keep building services that help us connect in meaningful new ways".

Looking to divert some of the attention being paid to Facebook's failings, Zuckerberg pointed to the good that has come from this massive web of digital friendships spanning the globe, from disaster relief to blood donations.

The slew of announcements at the developer-centric "F8" conference also included the arrival of a stand-alone Oculus Go headset aimed to get more people using virtual reality.