Farah, 35, struggled with the pace, the heat and mix-ups over water bottles, but still beat Steve Jones' 33-year-old mark with a time of two hours, six minutes and 21 seconds. I just had to go with it and see what happened, and if you're gonna die you're gonna die.
"I enjoyed the race very much", Kipchoge said.
"It's so different to being on the track, it's different pain and different training but I've enjoyed it. I gave it all, 110 percent as I normally do", said Farah.
"Eliud Kipchoge's consistent dominance of the marathon, a grueling event where so many things can go wrong, is unparalleled". You get heavy legs.
"I was saying to the people on motorbikes to tell the staff to be a bit helpful instead of taking pictures".
Her compatriot Brigid Kosgei was second, one minute and 42 seconds further back.
Three distinct groups formed in the first three miles of the women's race with Dibaba and Keitany at the helm, running side-by-side behind a trio of male pacemakers who were reintroduced into the women's race for the first time since Radcliffe's record-breaking run in 2003.More news: Sanchez, Hererra Secure FA Cup Comeback for Man United Against Tottenham
However, after Dibaba pulled up and withdrew from the race, Keitany slowed dramatically, with her 5:50 22nd-mile time proving costly as Cheruiyot stormed past her fellow Kenyan to snatch a surprising victory in 2:18.31.
"Everything know is going to be focussed on the European Championships in Berlin and I believe I've got the chance to medal".
The 37-year-old, seeking a third London win after placing third in last year's race, ended his career representing Australia with victory on the Gold Coast where he carried the flag at the closing ceremony.
Farah smashed the British record by over 50 seconds with a confirmed time of 2.06.21 on his way to third place in the capital.
"Just physically doing the 42km felt a lot easier after last weekend and knowing that my body is happy to do it", said de Rozario.
Keitany was a colossal 32 seconds ahead of Radcliffe's 10-mile time, with Ethiopian rival Tirunesh Dibaba for company.
The Briton won in 1:31.15 while Switzerland's Marcel Hug came second and American Daniel Romanchuk third.