The meal push for Walmart may yield quite a lot from it because nearly all retail chains have the deli departments however only a sizeable number of shoppers would opt to visit the sections despite a continued supply for the same.
Meal-kits are a $2.7 billion industry. Walmart's offering comes after news that Amazon began selling its own pre-portioned meal kits via AmazonFresh.
Some meal kits are created to be used with rotisserie chickens - like Thai curry chicken and chicken fried rice - and some can be heated up and on the table in less than 15 minutes: pot roast, cheesy ravioli bake and chicken marsala.
The kits are available right now in 250 stores.
Walmart wants a bigger slice of the crowded meal kits business, announcing Monday that it will offer easy-to-make dinners in more stores this year.
The rotisserie chicken meal kit options include Thai curry chicken and chicken fried rice
Selections include basil garlic chicken and steak Dijon. "We're here to help", said Tyler Lehr, senior vice president and general merchandise manager of Deli Services for Walmart U.S. Albertsons Cos., the owner of Safeway, Carrs and other supermarkets, bought online meal-kit service Plated past year to sell the kits at its 2,300 stores.
Overall, the report states, 9 per cent of Americans say they've purchased a meal kit in the last six months and 25 per cent of consumers say they would consider trying a meal kit in the next six months.
Walmart, Kroger and Alberstons are competing with meal subscriptions services such as Blue Apron and HelloFresh.
Although several other retailers have tried the meal kit option, a lot of them haven't succeeded in this business venture. "If you disappoint the customer on quality, it takes a long time to get that back".More news: "Black Panther" Scores Box Office Hat Trick