Google bought Zagat in 2011 for 151 million United States dollars, aiming to offer definitive restaurant reviews in its search results. Since then it's integrated Zagat's listings and ratings into Google Maps, while letting Zagat's website and publications be outdone by other restaurant review companies.
Back in January, it was reported that Google was planning on selling the restaurant review company Zagat, aiming to offload the service it picked up several years ago.
"Zagat has helped us provide useful and relevant dining results for users across our various products", Google vice-president of product Jen Fitzpatrick said in a joint statement.
The Infatuation began business in around 2009 and just became profitable in 2017.More news: Andre Ayew Promises 'More Big Performances' After Helping Swansea Beat West Ham
Over a telephonic interview Chris Stag, a Co-Founder of The Infatuation and it's Chief Executive said, "How often does an iconic brand like Zagat become available?".
That company, The Infatuation, plans today that it has bought Zagat from Google. Its Text Rex texting recommendation service staffed by humans recommends restaurants for users' particular occasions or cravings.
The Infatuation, which uses an in-house team of reviewers to write up restaurants in major cities like New York, San Francisco, Los Angeles and London, is picking up the service for an undisclosed amount.
But The Infatuation, a restaurant reviews site that started in much the same fashion that Zagat did, sees the brand as an iconic institution and is thrilled to welcome it to the ranks. Nina Zagat, the former owner of Zagat said, "Tim and I are very excited for Zagat's next chapter with The Infatuation", she said. "Their innovative approach, and their passion for helping people discover great restaurants and for building community line up with what we built with Zagat from the very beginning". Now, thanks to a report from The New York Times, we know where Zagat is heading.