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But the experiment has been deemed a massive failure, with Facebook's Adam Mosseri admitting: "People don't want two separate feeds".

The Explore Feed was a trial response to consistent feedback they received from people over the past year who said they wanted to see more from friends and family in "News Feed". The company has put an end to the test, explaining that it didn't manage to connect users with friends and family in a stronger way, nor did users like the posts they were seeing.

After the test was first announced in October, it drew major criticism from publishers in those test countries - Slovakia, Sri Lanka, Serbia, Bolivia, Guatemala and Cambodia. This resulted in what Quartz reporters had alternatively described as a "less-enticing mirror image of my regular News Feed", "the absolute dredges of the internet", and " a distillation of the worst parts of Facebook". Facebook adds that it's also getting rid of the Explore section that let users find content from pages they didn't follow. Eventually, the police issued a statement to inform citizens that the story was untrue, but because the alert came from an official public account, it did not actually appear in users' News Feeds.

Facebook called this the Explore Feed test, one created to determine how users feel about having content split up in this manner. Others don't and we drop them.

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In addition to stopping the split News Feed test, Facebook says that it will look at how it tests new products in the future.

Mark Zuckerberg said at the time: "I want to be clear: by making these changes, I expect the time people spend on Facebook and some measures of engagement will go down".

"We concluded that Explore isn't an effective way for people to discover new content on Facebook".

The changes and their implementation are examples of what is being recognized as a broad tone-deafness and ignorance of the ways in which changes to a platform used by over 1 billion people are received. And according to some users in the test markets, few had any idea what had happened to their News Feed, or how to best utilize Explore.