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"Valentine's Day is probably one of the busiest times, especially for a jewelry store".

As the roses are in high demand, it accounts for a lot more ordering. The flowers are competitively priced and whatever the business does make on sales, 25-percent of the profits go to a good cause.

"People are picking up a lot of roses, bouquets, candy and balloons", said Zelda Crossman, owner of Zelda's Flower Studio, who noted there is definitely an increase in activity at her shop.

MARKS AND SPENCER has been accused of "spoiling" Valentine's Day after sending out some bouquets a day early.

"What's the point? And customer services can't even say when you will be in touch following the complaint!" "Of course you look and see what you sold last year, and then you speculate on what you are going to sell this year".

At the end of the day, expressions of love through flowers have historically been in the eye of the beholder.

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"That said, when the older generation do entertain on the big day, they do so in style".

The report also highlights that Kenyans are turning to online retail outlets to purchase their Valentines gifts, with a 183 percent increase in the number of e-commerce transactions taking place from 2015 to 2017. It's no longer left until the last minute, as the majority (28%) of Valentine's purchases in the UAE are made on 11 February. Fields has been a florist for over 30 years.

Owner of House of Flowers, Kassie Baker said when Valentine's Day falls on a week day it is more hard to predict the number of flowers they will need.

"We have to constantly monitor minimum and maximum temperature exposure throughout the entire routing process, and we have to meet very specific requirements to help ensure every flower's freshness is properly preserved", said David Vance, American's vice president of cargo operations.

Gardenista, a floral arrangement and gardening resource, tested a variety of methods for preserving flowers and found much of the same results across the board.

"Working extra hours and just trying to make everything special for everyone", Biler said. This year, he ordered about 9,600 "premium roses", characterized by their height and large head.


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