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Two New York lawmakers are trying to create a new state law to require new packaging for laundry detergent pods following a unsafe trend of teenagers eating the items. State Sen. Brad Hoylman and Assemblywoman Aravella Simotas plan to detail their proposal Tuesday in Albany.

They say if the pods are less attractive, it might quell what's become known on social media as the "Tide Pod challenge," where teenagers record themselves biting down on the pods.

According to the American Association of Poison Control Centers, well over 10,000 cases of young children ingesting detergent packets - from "Tide Pod challenge" entrants to small kids - were reported in 2017.

"As parents of young children, we know how they think, we know what they are attracted to, and we understand that these pods are a disaster in the making".

"Bright colored detergent pods look like sweets", Assemblywoman Aravella Simotas said.

In a letter addressed to Taylor from the two Democratic lawmakers on January 29, they say they are encouraged by the company's willingness to work with them on this matter. That's about the number of cases reported in all of 2016.

WTEN reports lawmakers are pushing legislation that would, among other things, change the look of the pods.

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The Cincinnati-based company said it already makes the packages child resistant and found from a review of data from the poison control center that "color does not play a critical role in a child's accidental exposure to laundry pacs".

"However, even the most stringent standards and protocols, labels and warnings can't prevent intentional abuse fueled by poor judgment and the desire for popularity", Taylor said in the statement.

Some legislators disagree with the legislation, saying the state should be focusing on other priorities.

But New York lawmakers and consumer advocacy groups said more should be done, including the Legislature passing the bill.

This measure was met with opposition from Republican Assemblyman Joseph Errigo, who told A.P. that it's "not the manufacturers who are to blame when people make stupid decisions with their products".

Incidentally, Procter & Gamble announced Wednesday it would, which employs 280 people full time, in 2020.


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