Could Google be looking to compete with the likes of Sony, Microsoft, Valve and Nintendo, rather than just Apple and Amazon?
According to the report from The Information, the subscription-based game streaming service is being referred to internally as Yeti.
There are still a lot of unknowns surrounding Yeti, but even so, what would you like to see from a Google-made gaming console? That means it will run an instance of the game on a Google-operated server and then transmit the data to your home console (again, similar to GeForce Now or PlayStation Now).More news: Turkey warns Kurdish YPG forces will pay for soldiers' deaths
The project is being led by Google's product management VP Mario Queroz and engineering VP Majd Bakar, and their experience suggests some sort of hardware in development. However, two services that have endured is GeForce Now from NVIDIA and PlayStation Now from Sony.
Google wants to get Yeti up and running in a way that will allow users to stream games straight to their Chromecast or Android TV box. The company has tested several versions of the tech so far and is said to be targeting "top tier" gaming developers. Harrison also worked for Microsoft Corp's Xbox group for three years.
Google has already had discussions with some game developers but now, it is unclear whether or not the company has managed to secure any games for the service. The report claims that if Google is successful with its Yeti plans, the company could take in part of the $109 billion video game market. However, bolstering the prospects for game streaming is Google's hiring last month of gaming industry veteran Phil Harrison, who's spent years in the upper ranks of both PlayStation and Xbox. Now, Google appears to be getting in on the action too.